16 Minutes of Fame: How Hailey Welch’s Memecoin Backfired Spectacularly

Hailey Welch—better known to the world as the “Hawk Tuah” girl—has become a cautionary tale of what happens when viral fame and unchecked ambition collide, reminiscent of Icarus flying too close to the sun, only to fall victim to his own hubris. From a chance street interview to meme superstardom, Welch’s meteoric rise felt like the quintessential inter…